This is the online student magazine which is clearly aimed towards students (hence the name). It appears to have a wide audience. The fact that Conor Maynard is used appears to younger people perhaps between the ages of 16 and 18. However, the content also features things that would appeal to students over the age of 18, up to 23. For example, it advertises CSI and also has an article on 'appalling conditions for apple staff' which may appeal more to older students.
The use of celebrity endorsement is an interesting feature for a student magazine since I personally wouldn't expect that. I would imagine that for a student magazine, you would put a normal student on the cover, however, the creators and editors of the magazine clearly need people to read their magazine so by using a celebrity such as Conor Maynard makes it more appealing for his fans so therefore there would be more viewers.
The colour scheme is quite simplistic and pale. The key colours are a pale grey and pale navy, which in a way reminds me of a school uniform. Its clear that this is a unisex magazine and not just dedicated to one specific gender. The fact that Conor is wearing quite a relaxed outfit may appeal to guys since 'he's one of them' and some girls may be a fan of him so therefore it would appeal for them too. However, that is not the only feature of the magazine since below we can see that it also features TV, Movies and Sport and this can appeal to both genders.
On the other hand, if this magazine was found on a news stand, it wouldn't get as much notice due to huge about of simplicity and it would be overshadowed by other magazines.
The front cover is also very neat compared to other magazines you may find. On a typical gossip magazine, you would all the latest stories scattered around, whereas in the student magazine, the main story is in a simple font, which compliments the simple colour scheme, and other stories and placed at the bottom part of the front cover.
At first I was quite confused as to why the numbers were in colours of the contents page and I found it quite childish and unprofessional. However, I then saw that they have a key which separates each section in various different colours. For example, there's music, entertainment and sport. Despite finding the rainbow colours quite tacky, I think the font makes up for it since its professional and modern, which is known as sans serif. This would appeal to younger audiences because they may find the traditional serif font too bland and simple.
The magazine clearly focuses on politics, entertainment and reviews. However, I would personally expect there to be more on education and perhaps a discussion on exams. But since it is a summer issue, the writers would be trying to distract their audience rather than remind them.
Overall, the magazine is pretty simple and organized which makes it easily readable and appealing.
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Target audience and representation.
The target audience is, as mentioned above, for people in ages of 16 to roughly 22/23. I think this because the content is quite mature which may appeal to the older target audience whereas there are other things that would appeal to 16/17 year olds.
The representation is positive because it proves that not all teenagers/ young adults are into gossip of celebrities but rather the work that they do. In a way, it gets rid of the stereotype of young adults being only interesting in celebrity gossip.
There aren't any 'advice pages' in the student magazine which suggests that perhaps the writers believe the readers are mature enough to figure out there life.
The photography is very high quality and the body language of many people in the magazine is quite positive. For example, the front cover is of Conor Maynard and his boy language is quite friendly since he is standing with open arms rather than crossing his arms. This implies that he himself is a nice and friendly person and also that the magazine is the same.
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