Monday, 22 October 2012

How do you attract/address your audience?

The reason I chose to opt for a red rather than green apple is because it appeared to be more appealing to the eye and red was an easier colour to compliment other colours (e.g orange, blue, black and white). Also, I don't think that red is either a feminine or masculine colour so it falls nicely in between both genders. My feature article 'Mirror, Mirror...' is a similar shade of red to the main image - this shows the readers that the image links to that particular headline (its also the largest font so that gives it away).
Issues of 'Red' magazine
The use of the colour white compliments the background image colours (red & dark brown). I wanted the title of the magazine to be visible since it is the first issue and as an editor, you want the name to stick in people's minds so they would get copies of later issues. However, the colour of the title wouldn't always stay the same like it does in the other magazines. For example 'Red' magazine which focuses on food, beauty and fashion, and on every front cover, they have the same font and same colour scheme. I think that though this is a good and distinctive way to draw in your audience since the readers are used to look for a particular colour, I think that at times red can clash with certain colour so changing the title colours plays a key role in appearance. As you can see in the first issue above with Emma Bunton, the red and pink don't compliment each other and clash. That's why with my magazine, I would change the title's colour so they match the rest of the colour scheme.
I chose to opt for an orange colour in 'Fall Fashion' because I think most people associate this colour with autumn. It also compliments the colour of the apple and stands out from the background. However, I don't think the orange goes with the bright blue on the right. If I could edit the magazine, I would go for a darker blue, but if I go for that, then it would be hard to see because the background is the dark and therefore that would be a dilemma. I think then the last option would be to have a light border around the lettering to make it stand out more.
My tagline for 'Fall Fashion' is 'stay warm, stay smart' and the reason as to why I went for a colour that almost blends with the background is because in a way it also stands out. The colour also compliments place where the magazine is set.

Contents of 'Verified'
I wanted to continue the same colour scheme of the front cover to the contents page. Having coloured paper for a magazine is expensive in reality, but I thought that white for this magazine was too bland and made it look like a newspaper article rather than a magazine. The colour of 'facts first' blends in more than in does on the front cover. I think the obvious choice would be to go for a darker shade to make it more visible. The colour of the numbers and words compliment the sidebar images which are taken front the front cover. However, I think the bright white from the image is too bright and if I could re-do it, I would make it a bit dimmer. The colour scheme of the contents page again would draw in more of the female readers rather than male.






August & October contents page of 'The Student Magazine'
If 'Verfied' was to have further issues, I would want the layout to be the same - including the font type and where the pictures go. I researched some other contents pages and across 'The Student Magazine,' which is an online magazine. In their last issue, the font of 'This month' was a lot different that the current issue. It seems as if the magazine is still trying to find what looks best. However, since it is only the second issue that I have come across, it might be a 'thing' that they do in every issue where they change it around. I think their use of relevant pictures is good and it doesn't come across as messy at all. Also, what I like it that although they changed the font of 'This month,' they have kept the same layout of where the images go. I think compared to this magazine, my own content page looks very boring and leaning towards a much older demographic rather than 16-18 year olds. The colour scheme too is consistent in both issues, however, the change of font in the numbers section is quite annoying. I think that they should just choose one font because constant change might confuse the reader.

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