Thursday, 28 March 2013


What kind of media institution might distribute your media product and why?

Although I have based some of my layout that is similar to Billboard, I don’t think that I would be able to distribute my magazine under their media institution (Prometheus Global Media) because it is an American company based in New York. I would first like to distribute my magazine to only British readers and therefore that company would not best suited for me.  Also, the magazines that they do publish are very much linked with one another and therefore my magazine would appear out of place.  

Due to the fact that PGM is out of the question, I had to look for other magazine institutions which I think could cater my needs in order to make a successful magazine. I then had to look for a distributing company which would be easy to access and based in the UK.
I came across IPC | MEDIA which distributes a variety of magazine genres, and has experience in targeting both the male and female demographic. I noticed that it published NME and is the only music magazine that they seem to publish, it also caters more for the male demographic, though there are plenty of other magazines that do this too, NME is the only male music magazine by IPC, (66% of NMEs readers are male) which makes it stand out from the other magazines.
With this in mind, I think my magazine would make a good addition to the company because its a music magazine, which is different from most of their content, and its leaning more towards the female demographic which is, by what I see, their primary demographic to cater for.
When it comes to my demographic, I think that its more like 'Look' magazine's and since IPC have experience in catering for that specific target readership, I think they could handle Louder magazine too.



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