Sunday, 23 December 2012

Baring in mind that my masthead needs to have a bit of twist due to the simplicity of the font, I got the idea of having the 'volume' sign being the logo of the magazine and therefore somehow add it into the title, without it blocking any text or crucial details.

I simply used PowerPoint's 'crop' tool to complete this rough sketch. The final product has an increase in contrast and turned black and white.

I then wanted to know how it would look alongside my masthead. At first, I tested it with the logo being almost as big as the title but it looks a bit stupid and most likely would not fit within the magazine. I then tried to resize it smaller and it looked a lot better. However, the half triangle part was a bit annoying and quite distracting.

I got rid of the half triangle section and kept the actual volume sign. I experimented in three different ways and I personally didn't like any of them that much. I asked 30 people, all in my target demographic, and 23 of them said they preferred the one on the top right where as some of them didn't like the bottom one because it was 'just too much.'

After this experiment, I'm unsure whether I will end up using this logo because there's just something that doesn't exactly 'click' - however, I think that I'll make my final decision once I put the font on to the picture and then I'll see whether the logo compliments and fits within the layout. 

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